Before enrolling in this Social Media and Digital Business course, I used to view social media and digital business/commerce as two separate entities. However, during the past 14 weeks, it has become apparent that this assumption is far from the truth. Although both social media and digital business have individually been successful in accommodating the needs of consumers, together these entities have transformed the industries they are integrated into. One of the main takeaways I have from this course is that the two industries frequently interact with one another. This relationship is what helped revolutionize the way consumers deal with everyday tasks. In fact, combining both social media and digital business contributes to the success of numerous apps that consumers use every single day.
Digital Business Conquering Convenience
Individually, Social Media and digital business have completely changed the way our society accomplishes every-day tasks. As I have mentioned in my past blog posts, convenience is one of the most important factors our generation considers when making any decision. The evolution of digital commerce helps feed this inherent desire for convenience. For example, apps such as ApplePay and Venmo make paying for products easier than ever. Although most phones are the same size as a wallet, consumers love the notion of paying for a product with the click of a button. Similarly, apps that deal with transportation also make the annoyances of traveling easier to manage. Being able to purchase and check-into a flight on a phone allows customers to skip lines and save time in a potentially stressful situation.
The Power of Combining Digital Business and Social Media
Overall, digital commerce has revolutionized decisions surrounding convenience. More specifically, platforms dealing with restaurants and online shopping have been impacted by the combination of Digital Business and Social Media. For example, the food industry as a whole has changed drastically. The addition of platforms like Yelp, where a social media component is present, have helped individuals get a more realistic view of both stores and restaurants they are curious about. This type of communication has improved my personal experiences, especially when I am attempting to pick a good restaurants. Similarly, shopping apps have allowed consumers to get a more realistic review of different items, including criticism on the fit and feel of the clothing. The hassle of buying and returning items purchased online has been significantly lessened with the addition of a social media component. Some companies have even gone as far as adding a section where individuals can add photos of the products so others can see how their true fit. Digital business has evolved immensely since its inception and the addition of communication between consumers has made the buyer journey an easier and more pleasant experience.
Realistic Filter Bubble of Social Media
Although social media has opened up a world possibilities in terms of how we navigate our day-to-day lives, there are some aspects that contributed to the shocking election outcome we spoke about in class. Personally, I am aware that I surround myself by like-minded individuals, even if it is not always intentional. Having family in other parts of the country, I was also mindful of the fact that other voters had differing views from my own. Unfortunately, like many others, I was unaware of the sheer volume of voters who had different views. I was completely shocked by the election outcome, especially because I believed I was making sure to keep up with the result projections throughout the campaign. I was devastated by the outcome, yet I do believe that the data gathered during and after the election will help our nation improve the way we collect and interpret data in the future. Using data to analyze different scenarios is an emerging area of study, and it is essential that we are reminded that we have yet to perfect this task. The shock of this election will force individuals to dig back through findings to determine what went wrong and ensure the same mistake does not happen again. While I wish this could have happened in a different election, I do think this situation will be beneficial for the future of data analytics.
Looking back at my first blog and reflecting on the knowledge I’ve gained during this course, I have come to the conclusion that the only part of social media that is constant is change. As the needs and social norms of society adjust, the main social media platforms used will follow suit. Although some individuals believe the current trending apps are here to stay, some day these platforms will become a thing of the past that students evaluate and reflect on. I look forward to seeing how changes in Social Media further innovate and improve our daily tasks, especially when combined with Digital Business.