Ever wonder how social media influences your spending habits? Back in the day, if I wanted to save some dough for the weekend, I’d make sure to stay put in my room and that would be enough to prevent any shopping transactions. But how is it possible that we’re prompted to consume so much more now, no matter where we hide ourselves?
Those INSIDER food videos that make you drool
Ever since Facebook started focusing their efforts on promoting videos on our newsfeeds, almost every other video I see somehow relates to food, whether it’s the new latest “foodie” place or a TASTY recipe perfect to cook for the night of Super Bowl. I find myself constantly tagging my friends in video posts, making plans to try the chocolate cookie shot in the city or going grocery shopping for ingredients to make cheesy tatter tots for game night. It’s no wonder our waistlines are getting wider as our wallets are getting thinner. On the bright side, at least small food businesses are getting some much needed shoutouts.
Friends posting about food deals on their Facebook statuses
So your roommates’ mother’s cousin’s best friend posts that Chipotle is doing a deal where in exchange for playing their online game where you just have to match some cards together, you get a buy one get one free burrito. So she sends you and all your roommates the link via Facebook chat. And then you find yourself double fisting burritos in Cleveland Circle. You swore you’d cook for the week. You were wrong.
Instagram bloggers that hashtag #ad
Admit it, if you don’t follow a blogger, you follow an Instagram brand. If you don’t follow a brand, you follow your friends who tag restaurants or brand names. Either way, you somehow find yourself on 10 different Instagram brand pages and even considering buying this so-called “gluten-free, GMO-free, vegan coconut flour” that claims to make your skin glow even though you can’t bake to save your life. Let’s be real, many times have you seen these gummy bear #ads appear on celebrity pages? Wonder how much they get paid to sponsor these ads…
Sponsored Facebook and Instagram ads directly on your newsfeed
Remember those trending Girlfriend Collective leggings that were uber popular at one point on your Facebook feed? Yup, my roommate bought into the hype and of course told me later on she didn’t think they were worth the $60.
Halo ice cream featured ads were blowing up my Instagram feed a few months back. Their aggressive marketing, along with their heavy emphasis on being low-cal, has got them into the biggest grocery retailers including Whole Foods and Star Market.
Foursquare notifications know your weak spot
Ever notice that if you allow Yelp or any other food review app to know your “current location”, you tend to get random notifications whenever you’re even remotely close to any food places? Somehow you find yourself waiting in line for half a dozen oysters. It was all Foursquare’s fault.
Stores that encourage you to download their apps to get deals off your next purchase…
Everyone’s paying with their Starbucks phone app while you’re looking for your wallet and holding up the line. The barista encourages you to download the app, “you could even be a gold star member!” she says. Under the glare of so many impatient customers in line waiting to take their orders, you give into peer pressure and download their app so you never have to face the humiliation again. And now that your credit card is linked to this app, you’re probably going to be their number one customer.
Everyone’s doing something cool on the weekend but you
Admit it, first thing you do when you wake up in the morning is do a quick scroll through of Instagram. Within the 8 hours you were snoozing, 54 people have posted 119 pictures of themselves doing something more exciting than your “zzz’s”. Cindy leaned on the Tower of Pisa, Gloria hiked the Swiss alps, Bessie did a class on aerial yoga, Joelle took a birthday trip to Iceland for a quick dip in the Blue Lagoon and Mark had the best slice of 3AM New York pizza of his life. Looks like you’re going to have to book your spring break air tickets to Costa Rica ASAP, fantastic.
Online shopping has become a form of stress reliever
You probably have a second screen open right now looking at your next retailer purchase. Why bother paying for an Uber to go to the physical store when purchases over $70 are free? And of course, you want free shipping so I guess you have to buy another pair of shoes to fulfill that free shipping quota…
Amazon Prime comes in clutch
This weekend my suite almost encountered the crisis of running out of toilet paper. Fortunately, one of us still has student Prime. Unfortunately, we purchased 5 more “necessary suite items” along with our toilet paper order.
Venmo feels like monopoly money
I think this one’s self-explanatory. You don’t feel much when the money sign is red, but you feel pretty darn great when you hear the “ka-ching” and see the green dollar sign notification on your phone. Hate to break it to you bud, Venmo money is real $$$. Use it wisely.