I’ve never been good at goodbyes and frankly I’ve rarely say goodbye to a course or class or professor its usually more aligned with “see you never”. But this class was different. It was a created community, but in the classroom and outside as we were constantly connected and communicating through this blog and over twitter.
This has easily been the most innovative and engaging course I have taken at BC because it actually gets us. While I wasn’t using twitter before this class, this course was on our level and encouraged us to do what we are already doing: engaging in social media. This improved my involvement on a growing network and through this, it was intrinsically teaching me and educating me on updated information that was related to the course. Usually it is a drag to do outside research or keeping updated on the material, but because this course is constantly evolving, we were able to not only learn about the material in real time but engage with it within our community. Lastly, with the blog and presentations, I have been exposed to issues and businesses I would’ve never known about had I not taken this course. I feel so ahead of the game and am constantly able to impress my friends and future husbands (free pub for my blogpost) with my newfound knowledge.
Additionally, some professors can be out of touch with the information or haven’t updated their course material. Not only is ours actively involved with new research, but the articles and videos we read and watched were interested, very relevant, and we were able to see in action throughout this past semester. So shoutout to having a really cool and very in touch professor for making this class possible for so many students to take.
So what are my greatest takeaways:
1. Live in the
Especially upon graduation, this idea of being present and trying to stay in the moment is constantly being reenforced. We think that because technology is ever evolving and these ghost notifications are taking us away from our present moment, we need to focus on this ability to be present. Thats nice and all, but if we do that, we too will get lost in the dust. In order to find success in the future, we need to leverage this improving and constantly updated technology.
The only companies, outside of those creating this technology, that will survive are the ones that use this technology alongside the human ability. For many industries, humans will not be able to beat out robots, so if you can’t beat them join them? As I go into the world of wealth management, something I figure will be around forever as we will want a human dealing with our third most valued asset next to our health and family, I am happy to be joining a firm that is leveraging robo-advisors while still maintaining a human element.
Lastly, as a person who still is amazed by FaceTime and the fact that I can pretend to blow out my mom’s candles on her birthday on an iPad and make it look like I’m almost there when my dad catches it in a picture, I can’t imagine what it’s like for people who grew up watching The Jetsons and the “smart watch” and having that be a reality now. It’s like what Disney’s movie Smart House was for us, which is now capable. I realize I am behind in times when it comes to updates and technology. I am so fascinated by the technology we have I don’t see a need for anything else to come. So when I see things like virtual reality and now mixed reality, it’s so amazing to me I feel like I’m living in a dream world. This was made evident when you look at my blog comment at the bottom of this awesome post where I actually flipped out reading about this. I will need to keep up on twitter and on websites to maintain my education regarding upcoming technology trends and inventions!
2. Have Plan B
You better expect that something bad will happen to your company at some point in the near future and rather than scrambling to find solutions last minute, the company should have a plan in place to attack and fix the mess that has been made. As made evident this past semester, no company is too big, too successful or too good to not have PR crisis or issue in the public eye. We have seen this multiple times between Pepsi, Uber, FyreFest, Adidas and United Airlines. While all had different tactics on how to combat these setbacks be it public apologizes, covering up the news and not making it worse, or issuing statements on social media, all companies how to deal with their issues and sometimes it is how companies deal with issues that is more important than the issue themselves.
Take United Airlines for instance. While the issue may not have been their immediate fault and partially out of their control, by not addressing it immediately in the proper manner, they slowly but tremendously began to be ripped apart on social media. Between the hilarious memes and mean tweets and posts, not only did their reputation tank, so did their stock and company value. While their company value was tanking, other companies hopped on board to promote and boost their own value. This goes to show you that only should you have an action plan in place when things go awry, but that when you aren’t under the spotlight you should take advantage of it.
Overall this class not only taught me a lot of tangible takeaways that I will be able to use for both my own personal brand on social media and in my professional life, but a lot of softer skills like presenting and being able to work in groups. I have never had a class that has incorporated as many varied activites (large and small group discussion, presentations with feedback, guest speakers) and assignements (blog postings, readings, tweeting) as this class did. It was a perfect mix of all. Thank you Professor Kane and to the whole class for making this one of the most enjoyable and worthwhile classes of my undergraduate career. And to everyone else graduating: