Turns Out, I Still Know Nothing…

Looking back at my original blog post, titled Turns Out, I Know Nothing… I wrote that, “From the first two classes, it’s clear to me that this class isn’t going to be a walk in the park. It’s going to take a lot of effort to be able to handle and control the workload for this class.” Lets just say that I got one thing right in my original post. This class wasn’t a walk in the park; it was so much more. Every Wednesday, I was excited to walk into Stokes and discuss the day’s topic with my classmates, even though we had been interacting (digitally, of course) all week. I know that I won’t have another class structured quite like this one in my time at BC.

I have only had one other class that required me to tweet, and that was my philosophy class my freshman year. Our Twitter requirements? 2 tweets per semester. We might as well have completely left Twitter off of the syllabus at that point, for what good it did. (No offense, Professor Taub!!) Before #twitter-is-stupid-and-instagram-is-twitter-for-people-who-cant-read-quote-1IS6621, I thought Twitter was useless and, above all, just plain stupid. Now, it’s the main platform I use to get my daily updates on the happenings of the world. Who knew that a non-believer could be converted into an avid Twitter user? Not me, but surely Professor Kane did. There’s a reason Twitter was a class requirement…

That being said, this semester was by far the fastest semester I have ever experienced at BC. I actually can’t believe that it was the same amount of time as my first semester as a freshman…but here we are. Like most of my classmates, I had an overwhelmingly positive experience in this class, and if there’s one major takeaway I can bring to my actual life from #IS6621, it’s this:

Once you think you know something, it’s already gone.

Well, that’s morbid.

Now, this statement (obviously) isn’t always true. For absolute facts, like 2 + 2 = 4 and Tom Brady is the GOAT, this statement is false. We know these facts for what they are–facts. What I’m getting at is that while my key takeaway from class cannot be applied to all facts, it can be applied to social media and the digital landscape of today’s world. The digital landscape is ever-changing, always shifting, and difficult to keep up with. It’s easy to get lost in the crowd, or left in the dust.

The same can be said for ISYS6621: if you couldn’t keep up with the workload, you would get lost in the dust. Week by week, we evolution-technology21kept building on the subject of digital technology, and if you didn’t read Twitter or the readings one week, you were stranded for the two and a half hour class period. Again, once you think you know something, it’s already gone. Replaced by the next greatest thing, Tweet, blog post, or TedTalk.

Throughout the semester, we have covered a plethora of topics: anything and everything from automated vehicles, collective intelligence, Barstool Sports, blockchain, Starbucks (love!), data and its legal implications, the creepy/cool line, and Amazon, to name a few.  The digital era that we are experiencing makes it very easy to get caught up in current trends, technologies, and fads. Except now, you wake up one morning and find out that the platforms you were using yesterday are now outdated and ancient, replaced by the next new iPhone, or the latest version of your in-home personal assistant (I’m talking about you, Alexa!), the most recent Twitter update, or the ever-changing price of Bitcoin. Yesterday’s technology and trends are already in the archives, replaced by the next new thing. Unlike the fashion industry, where styles become outdated every 3-6 months, the digital technology dies faster than you can say, “How cool! I want one!”

That’s what I mean by “I still know nothing.” How the heck are we supposed to keep up? How can we determine what digital technology presents a great investment, and which will be left in the dust in a few weeks? How were we supposed to know that the price of Bitcoin would increase almost $5,000 in the weeks since @mattwardbc gave his presentation? How do we know that the iPhone X is a great investment, or if we’re better off sticking with our measly iPhone 7? Again: I know nothing.04f

This class gave me incredible insights into the beast that is digital, but left me with so many unanswered questions. The only thing I know for sure is that those who can adapt quickly, and stay unattached to current technologies and trends will be the ones who thrive. Digital businesses who are slow to adapt to technological advancements, such as Vine or AOL, will die. (RIP, Vine!) Companies who understand the importance of digital, and those who can capitalize on the amount of data (without being creepy!!) are the ones who will survive. Those who can’t…well, see ya.


Bottom line: I still know nothing. However, my outlook on that statement has changed. I now know all about blockchain, collective intelligence, and the sharing economy. What I don’t know, and what everybody doesn’t know, is the future of technology. What impact with artificial intelligence have on this world? When will Bitcoin crash? Will Amazon ever meet it’s match? When will we see automatic vehicles on our streets? None of us know, but I’m so excited to find out.

I’ll miss this class, and the ending is bittersweet. On Wednesday, I’m going to need a sad sponge….



…to soak up my tears.


  1. Sheritta Coleburn · ·

    This was an awesome and entertaining post! I can bring you a sad sponge on Wednesday, I think a few people might actually need one. I have to say you are right, after all, we have learned this semester, we still know nothing. Well, we certainly don’t know what the future holds or what technology will be the best. I liked this perspective change you made in your blog post.

  2. taylorvanhare · ·

    Great post Cobly! I definitely agree with you in terms of “knowing nothing”. I felt like even if I had read all the #IS6621 #D tweets right before class I still always walked away learning something new from our discussions – despite my effort to keep up. There is so much information out there, and it is changing way faster than any of us can keep up with it. Once you think you have mastered one thing – a new technology comes into play. But this is also what makes digital technology so exciting – you ever know what is coming next!

  3. camcurrie99 · ·

    Aw, I’m sure you do know more than nothing! The future is hard to know in any situation for sure, and this class has definitely made us more able to anticipate changes that are to come. Keeping up with the Twitter feed was definitely a challenge, but like you said very worthwhile for the very in-depth class discussions. The excitement of new things to come definitely is something that I’ll be taking with me from this class too. Thanks for sharing, Colby!!

  4. sejackson33 · ·

    Great post! Super entertaining. This class has been a whirlwind of discussions about such a wide range of topics and technologies, and I agree that I still don’t feel like I can keep up with everything that is developing and emerging in the technology and social media sphere. Also loved the memes!!

  5. chloeshepard18 · ·

    Awesome post!! I completely agree with your takeaway from this class. Throughout this semester, Amazon has entered several new industries and Uber has faced even more PR issues. It’s so hard to keep up with everything but Twitter has made that so much easier! I’ve been more on top of current events this semester than I ever have and I will definitely keep using Twitter to continue this.

  6. I think you are spot on. The facts that are true today will most likely be false or outdated tomorrow. We need to ensure that we learn how to adapt with the ever changing times and stay ahead of the curve. Like you said about Vine and AOL, once you fall behind it is difficult to catch up.

  7. I agree with you when you say i still know nothing. It’s amazing how things change. How many products and news articles did Amazon appear on? What was the price of blockchain when we entered class in August? What new companies did FB or Other Tech giants bought? HOw many mobile payments companies we have heard of before class? We know nothing and we need to keep reading, keep tweeting, keep posting and keep learning to be able to get on today’s train of Social Media and Digital Business.

  8. Hopefully, you may realize that you “know nothing” but you realize that you a) have a better ability to ask good questions and b) know where to go to start finding the answers.

  9. mattwardbc · ·

    I, like you, can’t believe that this semester has already past us by. I am a bit overwhelmed by the constant pursuit of digital maturity but I feel now that I am better prepared to pursue it after taking this class. I really enjoyed the wide reach of topics we covered throughout our discussions both in class and on twitter. It was very cool to see how so many digital technologies that seem so unrelated are very much connected. We have seen so much development in such a short time that I am eager for the future!

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