Challenge accepted

During my 4 years as a BBA student at the University of Michigan and this year as a MSA student at Boston College I took many classes that followed a typical format: homework, midterms/final and a group project (that everyone dreads). That’s the format I am used to and am comfortable with. Quite frankly, I like it. Not because I believe that it is the best way to learn, but because I am good at it. So when on the first day of class I saw that Social Media and Digital Business is a class not similar to anything I have done before I was very hesitant. Do I really want to go out of my comfort zone during my last semester of college or do I want to just breathe through it and graduate? Clearly I chose to challenge myself.


The world nowadays is changing extremely fast. Our parents at our age could not imagine that they will be using computers and cell phones at work, so we also probably have no idea what awaits us in our future careers. That is why I believe being flexible and adaptive to change is crucial for success. I hope that in this class I will force myself to adapt to a new learning style. I know at first it will be difficult (full of long nights trying to come with a topic for a blog or a tweet), but I am eager to keep an open mind and embrace it. There are many things I am nervous about. As an accounting student, I like numbers, not letters.


Writing was always one of my least favorite things in college (the only thing I liked less was dealing with annoying teammates). Additionally, English is not my first language and there is always an additional pressure of not making a stupid grammar mistake. So…blogging scares me. However, I understand the importance of written communication and I think it is a good way for me to improve my writing skills and creativity in a fun and less formal way.

All right, I do not want to sound like I am only scared for this class and only think about it as a chore that will help me to prepare to be an adult. There are lots of aspects that I am very excited about. Just listening to the presentations last class I realized how interesting it is to learn from your peers. We all have different interests and experiences so I am sure there will be many topics I will be exposed to that I would never even think about. When looking through all the presentation topics on the agenda, I already found so many of them intriguing and unexpected. I definitely can not wait to hear all the presentations.


Finally, I am very excited to learn about the digital business in general and how it affects various industries. I think a lot of us hear words like “digitization” and” Big Data” without knowing what they truly mean and how the phenomenon affects us. At least I don’t think I fully understand these terms. The way business is done is changing and I want to learn about and be prepared for the change. And I think that the open format of this class will allow me to tailor my learning to my future career and my interests. I know it will not be an easy journey, but I am ready for lots of interactive and fast-paced learning that Social Media and Digital Business class will provide.


  1. tuckercharette · ·

    I’m happy to hear than someone else is also a bit hesitant to change their learning style in their last semester of college. I wrote a similar blogpost which addressed feelings like yours. I really liked your line which talked about parents not knowing that they would use cell phones and computers at work. This is not something I had considered before because I just grew up in a world where cell phones have been so vital to my adolescence and development. It’s hard to imagine a world without them.

  2. HenryChenChen · ·

    Hello Ksenia, thanks for sharing your thoughts.
    I’m also a Master in Accounting student and my first language is not English, and I feel the exact same way as you do. Having a presentation and writing blogs can be very challenging for students like us, it’s great to be out of the comfort zone and challenge ourselves. One great thing about this class is that professor Kane make us the comment the blogs and review the presentation so that we can learn from each other, and we will feel more comfortable in doing these types of projects, and I do think we can learn a lot from this class.

  3. mariaknoerr · ·

    Great post Ksenia! I would never have known that writing is one of your least favorite things to do from reading this. I too have had a very traditional class format throughout most of my 7 years of attending Boston College (undergraduate and MBA). The modern format of this class will hopefully be the fresh change we are looking for! I think we are all a bit nervous and excited at the same time. We are all stepping out of our comfort zones in one way or another in this class. You have a great attitude to accept the challenge and jump right in.

  4. nescrivag · ·

    I agree with you completely. I think this class is definitely not going to be an average business class where you can get by doing the readings and memorizing things for exams. I think we all feel challenged in some way by the structure of the class so you’re not alone in what you are feeling! We will all learn a lot from each other because we have different interests and therefore will bring new perspectives and ideas to the course material. Adding to the course material is my favorite aspect of the course because the course material will revolve about current trends and news that people in the class find interesting and are passionate about.

  5. Nice post. I’m glad you decided to take the class. I’ve had several MSA students over the years, and they have all done reasonably well in the course – which is a bit surprising, especially since the content and style is so different. The challenge is keeping up with the work (which MSA students are typically good at), after that I’ve really tried to build the class so that students will take risks….so I think you make the right decision!

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