We have come to an age where online appearance and aesthetics are everything. They say it only takes 7 seconds to make a first impression. Social media revolves around stalking and whether we like to admit it or not, we’ve all done it. You open up Instagram or Facebook and type in a name and there you go…
We all know stalking exists. We all know at some point in time someone might look us up or some cute girl from that party the other weekend might add you and in 7 seconds she’s going to have some sort of opinion of you. So, this brings us to a reasoning of why people actually care about what they post. No matter how avid of a social media user you might be there is at least some sort of a mental process when it comes to posting.
What’s my caption? Should I put a filter on this? So, what really is the difference between, let’s say, the average Instagram user and Kim Kardashian? You might completely disagree with me but to get on the level of Kim Kardashian it takes commitment. Actually, it takes so much commitment that most celebrities like Kim Kardashian and actual professionals hire someone to post for them. Instagram marketing has become an actual profession. I never thought a blue check mark would have so much meaning.
What makes a feed a great feed?
Do you ever scroll through a celebrity’s Instagram and just get a rush of satisfaction because their feed looks so good as a whole?…maybe I’m just weird…but look at this picture:
Compared to this:
Now apparently, having the perfect post isn’t enough. Having the perfect “profile” as a whole is what people strive for. Kim Kardashian’s entire profile looks like they all belong. The color scheme and transition of each photo makes sense. Carrie Underwood, on the other hand, has a pretty random feed posting whatever she wants whenever she wants. Is it really that hard to mimic a profile like Kim’s? By searching “Instagram theme” on Pinterest, people have ready to go cheat filters that one could use on every picture (more are listed here):
I thought to myself, oh this really shouldn’t be THAT complicated…I really should’ve known it’s not that simple. As just a random person with no background in photography what so ever, I tried filtering all my pictures the same way and seeing what they would look like as a whole. It most definitely did not look like the examples. As you can see, on Kim’s profile and the Pinterest examples, the same main defined colors are in each photo.
It was hard to find a celebrity example that had a “bad” Instagram aesthetic, but Carrie Underwood obviously posts what she wants rather than hiring someone else to do it for her. In this case, Instagram is probably being used in two different ways for these two celebrities. Kim uses Instagram to promote her products and generate a brand image, while Carrie is more genuine about social media and wants to share her real life with her fans.
Now, no matter how much one could hate on the Kardashians, they are extremely smart when it comes to marketing. When Kris found out that 3 of her daughters were pregnant at the same time, she knew right then and there that they were about to make a lot of money. They know exactly what they’re doing by hiding Kylie’s pregnancy. I’m getting off point here but when it comes to Instagram marketing, the Kardashians all have a huge presence on social media and could literally get people to buy paper. No offense @MichaelScott.
The reality is, not a lot of people are on the same level as Kim. Granted, a lot of people could really care less about how their posts really look, but I bet everyone has some level of reason when they post. Influencers are called influencers for a reason. No matter who you are on Instagram, you probably follow someone that has the same interests as you except that they have at least 10,000 more followers. I bet, no matter how old you are, if you scroll through Instagram right at this very moment you’re going to bump into one of these:
- The basic *final word up for interpretation…* (gets 500 likes on a picture of a palm tree)
- The healthy living/fitness guru (promotes protein)
- The parent (mostly posts their children’s cute moments and accomplishments and how great their family is)
- The college guy (probably a washed up high school varsity athlete and most definitely follows barstool)
- The one that found fame through reality TV (the Bachelor franchise)
- The celebrity
- The pro athlete
- The meme account
- The animal account
- The couple that everyone wants to be
I’m not here trying to offend anyone of these “categories”, but my point is everyone has some kind of presence on social media. I will be the first one to say that I pretty much encompass the first category listed. There is a reason why these categories exist and it should not be something to be offended by. I swear if these four profiles didn’t have different Instagram handles, I would not be able to tell, from a skim, that they were different people…
Throw in a mirror selfie, a workout video, one personal picture, healthy food, and a motivational quote and you’ve got yourself a fitness Instagram. How about these four:
All of these profiles revolve around the same types of pictures under some sort of category. Some may be more prevalent than others, but I could most definitely pick four profiles for every single one of these categories to prove my point. The art of having a “good” Instagram doesn’t have to consist of artsy pictures and thousands of likes. There is meaning behind what people post and what they want to share with their followers. Obviously, those categories came up in my head as a 20 year old college student, but in reality, people post to express some kind of meaning in their life, which really make up the art of Instagram.