The mobile trivia app HQ has broken through as one of the most popular apps in the past few months. With games reaching up to 1.7 million players everyday, it has definitely taken the app world by storm.
However, with all of the success that HQ has had in the past few months, is it in trouble?
Enter QuizBiz, a new mobile trivia game that has the same guidelines and rules as HQ. Now many have never heard of this app. Is it a knock-off? Or is it the real deal?
QuizBiz is a live streaming show app that was developed and launched by social media platform Live.me. Live.me has 20 million current users. It offers services that other live streaming services like Facebook live, Instagram live, and live.ly do not offer. For example, they allow users to save live content and share it across the platform.
Here are a few reasons why Live.me, especially Quiz Biz, are threatening HQ.
Live.me has received a $60 million in investments, most notably from majority owner, a Chinese app developer called Cheetah mobile. This is a huge investment, considering the fact that Live.me is a one-year startup company. HQ on the other hand, is having a very difficult time with fundraising, as allegations of inappropriate behavior arose about owner Colin Kroll during his time at Twitter. Reports have come out that three major investors have decided to decline funding the startup after these allegations arose. This is a big problem for HQ because without money, they will not be able to sustain a competitive advantage in their respective field.
Everyone familiar with the app HQ, knows that the game is live twice a day at 3pm ET and 9pm ET. The prize money is usually $2,000 every time, with the occasional $5,000 or $10,000 for special events. Although this is a lot of money, it usually gets divided up many times due to the sheer number of winners HQ produces every game. This leaves the users with only a small prize. Live.me, however, invested $1 million into the QuizBiz prize pool in the month of February alone. With three shows a day, that pans out to be a lot of money for its users to win. On February 4th, they announced that each of the three shows (3:30pm, 8pm, 10pm) will have a prize of $50,000 dollars. That is $150,000 in one day. If you do some quick calculations, for every other game during the month of February, the average QuizBiz prize is approximately $10,400. That is around $31,000 a day in prize money, as opposed to about $4,000 for HQ. This technique to make the prize pool so large during the early stages of the game is a great strategy that Live.me ahs employed because it will generate a lot of buzz and bring QuizBiz to a live, mainstream audience.
Anyone who has downloaded and played HQ cannot deny how good of a host Scott Rogowsky is.
However, a lot of times people get upset when he is not the host, and it is someone else who tries to be too funny and force way to many jokes that should not even be considered jokes due to how bad they are. QuizBiz has its group of rotating hosts as well, but they have relied on a number of celebrities to host their shows as well, like Wyclef Jean, and YouTube personalities Roman Atwood and RiceGum. This is very important for Live.me because on a regular show they average around 50,000 contestants, but when a celebrity is hosting the numbers jump up to around 300,000. Although this does not compare to HQ’s average audience of around 1 million, Live.me is beginning to see a large rise in the number of users.
Do I think that HQ is in trouble? Not at the moment. HQ is still taking the world by storm, and I do not see them slowing down in the near future. However, in the long-term, I do see QuizBiz catching up to HQ and eventually taking over. I believe that this is going to be the case because once QuizBiz gets more popular, it will attract users who are interested in Trivia. It will start being compared to HQ, and I guarantee a lot fo HQ users will download the app so they can have 5 chances to win everyday instead of 2. Once QuizBiz starts accumulating a lot of followers from the HQ following, they will start having more and more celebrities host, generating an even greater buzz and excitement. This will allow more investors to put money into QuizBiz, and eventually, it will take over HQ and become the Amazon of trivia apps.
Till next time!
Riddle of the Week:
What kind of can never needs a can-opener?