I ran this campaign last week to partner in my boost to set up an ad that gets me on the phone with client at regular intervals.
This was not an exercise in getting organic engagement. These likes were paid for in advertising and targeted a large audience.
Day 1-Target Worldwide audience and exclude expensive countries like Canada, United States, United Kingdom, and Australia. $20 initial investment.
Day 2-Double the initial investment to $40. Keep worldwide audience target.
Day 3-Double the day 2 investment to $80 and duplicate the add to target international in one ad and United States (male) in the other.
This did not give me great satisfaction knowing I was buying “likes” but more so that I had solid footing to get my fb page audience increasing. “Likes” without money and customers is fruitless. The next move is to put a lead magnet on the main cover page (a lead magnet is a valuable guide, blueprint, or system) that helps give a quick win to a pain point for your audience.
One of the great sins of entrepreneurship is trying to jump all over the place. It is not easy to stay focused in one area when you are in a feeding frenzy to keep up with posting on social media. Even worse, posting content without the intent of it directing someone to action! Of course, this is not beating myself up, but more so recognizing why this game isn’t for everybody. It’s hard.
That being said, I am looking into my habits. 40% of our actions each day are from habit and somewhat unconscious. If anyone hasn’t read the “Power of Habits” I will give you a quick recap:
Example (I want work to be more rewarding)
Cue-get to work
Practice-Say hi to 5 people before you sit down.
Reward-(get coffee) or Cross it off checklist.
This activates a natural shot of dopamine.
Good habits take away a lot of the “how much effort” should I put into this. I believe you want people to have good experiences with you wherever you go. I see habits as the holy grail for daily accomplishment.
What good habits do you have each day?