Did you know that the skin is the largest organ of the human body?
In the average adult, it weighs approximately six pounds, which is nearly twice the weight of the human brain or liver. The skin acts as a protective barrier, working hard to protect our bodies from harmful elements in the environment. Now with this in mind, it should be rather apparent to you why it’s so important to take good care of your skin. Keeping your skin healthy and moisturized is crucial because it allows this organ to do its function better and longer, fighting signs of aging, healing faster, and preventing diseases or infections more effectively. Plus, your skin is constantly changing, shedding its old cells every minute of your life as new ones form. This means that taking care of your skin isn’t simply a once-in-a-while task, but rather a vital part of your daily routine.
Do you have a skincare routine, or do you go to bed each night without worrying too much about the condition of your skin? Ladies and gents, let me say this loud and clear: SKIN CARE IS A MUST! For my ‘Queer Eye’ fans, grooming and skincare guru Jonathan would testify to this. (PSA: if you haven’t seen this show yet, I highly recommend adding it to the top of your Netflix queue. And get your tissues ready.) As Jonathan said, a good beauty routine isn’t just for the ladies: “I want to show straight men and gay men alike that self-care and grooming isn’t mutually exclusive with like, femininity or masculinity.” Real talk. We all admittedly spend more time than we probably should on our phones, laptops, or anything else that’s unproductive. But according to Jonathan, taking three minutes of your day to preserve your skin is actually a productive use of your time—and doubles as relaxation. He preaches that self-care is both an internal and external job. It’s practicing mindfulness and spirituality, drinking enough water, getting good sleep, and incorporating all the beauty and grooming routines into your daily life. “You have to create little pockets of joy in your life to take care of yourself,” Jonathan proclaims in episode eight.
How your skin will look in ten or twenty years is highly dependent on how well you take care of it now. Whether we like it or not, our skin will inevitably start to show signs of aging. That means wrinkles, lines, discoloration, and other things you definitely won’t be looking forward to. But there’s good news! In recent years, disruptive technologies like artificial intelligence, machine learning, and augmented reality have been shaking the beauty and cosmetics industry at its foundation, taking it to unforeseen heights.
In the U.S. alone, the total revenue of the cosmetic industry is 62.46 billion USD. Skincare products make up the largest part of the cosmetic market, leading with 37 percent. As the future of beauty continues to evolve with the rise of personalization through technology, I firmly believe in its potential to redefine the beauty experience. Now, you must keep in mind that all skin types are different. It’s important to find the products that work well for YOU. Customizability is essential for the beauty industry in order to match the diversity and unique skincare needs of its consumers, and technology makes that possible.
Let’s discuss some of the technological breakthroughs that have been reinventing the world of beauty as we know it today.
Neutrogena launched a 3D scanning technology powered device called Neutrogena 360, which allows for you to analyze your skin over a period of time and recommends products that are best suited for your skin conditions and needs. It was created in collaboration with tech startup FitSkin, whose technology allows Neutrogena to provide comparable imaging and analysis to those of professional dermatologists.
This revolutionary device, secured on the top of your iPhone, has 12 high-powered lights, 30-times magnification lens, and very precise sensors. It thoroughly scans the size and appearance of pores, the size and depth of fine lines and wrinkles, and the skin’s moisture levels. The collected data is then loaded onto the mobile Neutrogena Skin360 app, demonstrating all of the users’ personal stats. Through the app, users can receive expert advice, such as product recommendations. These products are exclusively from Neutrogena’s collection, making it easily accessible. As the device feeds the data to the app every time the skin is scanned, and more data is analyzed over time, the app uses machine learning to get smarter and more accurate in its recommendations with Neutrogena’s magnitude of clinical research and expertise.
This skincare brand allows you to take a comprehensive questionnaire through an AI-engine to analyze your skin, basic information about yourself, your lifestyle, your skin concerns, and your skincare regime. Upon completion, it sends you a custom-made report and recommends skincare products that are ideal for you. These products typically consist of a daily cleanser to remove toxins, an anti-pollution SPF to protect your skin from UV damage, and a night repair cream to nourish your skin’s healing power while you sleep. Proven strives to turn skincare into a two-way conversation and to be a part of one’s journey to healthier, better skin.
Modiface Skin AI
Modiface Skin AI uses AI technology to not only detect and measure the state of your skin, including any changes in your skin’s condition, but also to visualize the before-and-after effects of using a certain beauty product. This live-video skin simulation technology specifically monitors for individual skin concerns such as dark spots, discolorations, dryness, and uneven skin. Then, it realistically simulates precise changes to the skin upon using potential skin care products. This is incredibly useful for those who are looking to try out new products, but are not entirely confident in its effectiveness. With Modiface Skin AI, you essentially have the capabilities of a skin expert right at your fingerprints, except for the fact that it’s better than a skin expert because it uses machine learning technology.
With these resources on hand, we’re able to better understand our skin and its needs in order to retain its health and natural glow. By assessing and knowing what’s right for our skin, we’re able to create our own personalized skincare routine in a matter of a few minutes. It’s all about beauty for the individual, for you— what feels right, which problematic areas you want to focus on, what the right active ingredient is, what works best for your skin type, and most importantly, what makes you feel confident and empowered. Who knew that the beauty and cosmetics industry would be one of the most prominent industries to be affected by the digital wave? Technology increasingly provides significant value in this realm. The process of finding the right products that consistently work well for you can be depleting and often ineffective. Thanks to technology, it eliminates the most costly and time-consuming component of skincare, which is trial and error. Now, we have the ability to use technology to consult, virtually try on various products, and empower consumers to create their own beauty experiences. Brace yourselves, because there’s a lot more in store for you.