Don’t You Forget About Me

This past semester has been a whirlwind to say the least. Between work, classes and trying to figure out what my life is going to look like post-grad (yikes), I feel like the past few months have absolutely flown by. I wouldn’t say I had an easy workload by any means. Due to how my schedule worked out, all my classes for this final semester needed to count towards one of my concentrations or my minor. Not exactly the relaxing senior spring that most of my friends had planned. I needed one final marketing elective to fulfill my degree requirement, and this class came highly recommended. I didn’t know what to expect or what I was getting myself into when I signed up, but it has definitely been unlike any other class I have ever experienced. While I was figuring out how I wanted to format this final blog post, I thought it could be interesting to reflect on a few quotes of myself from the first blog of the semester. I also got through this class without ever using a GIF, so naturally I thought I should throw in a couple (GoT themed of course). So here are a few main points I made that I thought stood out and what I think about them now:

  1. Regarding in-class discussions: “While undergrads might be more inclined to be social media savvy, the graduate students have a greater awareness of how the emerging technologies can be applied in a business setting. It’s one thing to learn how certain technologies work, but creating a connection to real-world usage is a characteristic I believe many other classes lack.”

I definitely agree that the mix of grads and undergrads provided for a lively and in-depth discussion every week . It allowed for a wide range of different ages, backgrounds, and work experiences to mingle in a way that I never thought possible in a classroom setting. One Twitter discussion could bounce from Amazon taking over the world to Uber for planes to copyright laws within ten minutes. I still think the undergrads might be more social media savvy (no offense to the grad students out there), but both the grads and undergrads were way more experienced in emerging technology than I had expected.

Unlike most college courses, the real-world connections aren’t just a forced part of the class structure. They form the entire foundation of the class structure. This class would not have the same effect if it was two and a half hours of lecture on a new technology every week. If that was the case, I honestly might have dropped it after week one. This is the first time I have taken a course where the in-class portion is entirely based on discussion. And surprisingly I loved it. I thought it might get boring or be awkward, but since we were never really restricted to what we could talk about, every week was fun and entertaining.

2. Regarding the the most important things I will learn based on the syllabus: “One of the main points I expect to discuss in class is the importance of learning to work together with AI and machines.”

We did discuss the importance of working together with AI and machines, but I learned so much more than that. Honestly, I think I learned the most from the presentations which, again, surprised me. I’ve been in a few classes where I’ve had to give presentations in 7 minutes or less. Each one has ended in disaster. Either people run out of time or there is so much information crammed into a powerpoint that I don’t even know what I am supposed to be focused on. This surprisingly only happened once or twice throughout the semester. With topics ranging from YouTube Influencers to Fortnite to sharks, I learned way more about digital business in this class than I have over my past four years at BC. Most important thing I learned: Technology impacts every industry and aspect of our society, sometimes in very weird/niche ways. It’s important to learn about new technologies, but more importantly, to learn how new and old technologies can be used to create new business models.

3. “In a world that is becoming increasingly dependent on technology, I felt that this class would give me a good foundation for understanding new innovations in tech and digital business.”

Again, this ended up being true. It did give me a good foundation for understanding the major innovations that are currently interrupting our society. It also taught me that if you don’t keep up with how technology is changing, you’re going to get passed up FAST.

All in all, this was one of the most thought-provoking classes I’ve taken at BC. I’m excited to take what I have learned in this class and find a way to apply it to the real world. I’m glad I didn’t drop this course after week one. And with that being said:


  1. I think I would stop teaching the course if it were two and a half hours of lecture! Not sure I can listen myself talk that much! Seriously, I always learn as much from this class as the students do. It’s been a fun journey, and I’m glad you’ve been a part of it.

  2. I agree, I love the fact our class is discussion based with both graduate and undergraduate students. As a undergrad entering the workforce for the first time, my opinions are built based on my time in academia and articles I have read. In contrast, the graduate students can draw on their past experiences, for example Justine shared about her time at American Eagle and their social media policies. I also found its apparent on the blog post about living and signing New York leases. The comments on the blog shared first hand experiences with the housing markets. I agree that this course has been incredibly thought provoking. It really forced me to refine my opinions.

  3. Olivia Crowley · ·

    The unusual mix of graduate students and undergrads that were involved in this course definitely made for a unique experience (though I neglected to touch upon the topic in my own reflection post, so I’m glad you did). I may have felt intimidated at times, due to my overwhelming self-awareness of my lack of business experience, but I am very thankful for the insights that our grad students brought to class each weak. In terms of the way you formatted this post, I took a similar approach in looking back on my very first post, but I loved how you chose to pull out and comment on specific quotes–something I hadn’t thought to do.

  4. MiriamPBourke · ·

    I agree I really enjoyed the integration of grads and undergrads in this class, and I feel like I learned so much from all of the amazing discussions that we had! I loved all of the unique perspectives that came with the age diversity!

  5. Jaclin Murphy · ·

    I lived for the interaction between grads and undergrads because it was clear that we were similar in so many ways just separated by a few years and realities of life. You come into class and you hear everyone complaining and gossiping about theirs day–whether it’s bosses and co-workers or professors and roommates and bouncers. I also loved Prof. Kane’s point about how every year says “no, it’s the kids younger than us that are the real problem.” So to the grad students that may be us, but of course us undergrads can ensure you it is in fact the kids younger than us! But I digress, the intersection of ages facilitates great conversation, because it’s one crazy digital world and it’s affecting all of us.

  6. taylorfq6 · ·

    Your point about how technology impacts every industry really resonated with me. It was amazing to hear presentations about “old school” industries such as insurance or construction and how tech is transforming them. I loved learning as much from my classmates as we did Prof. Kane. The variety of opinions and experiences of the students in this class added so much to it, and I don’t think we would have learned nearly as much if this weren’t the case.

  7. kateu19 · ·

    Great post! I loved the way that you reflected on specific quotes from your initial post – it’s crazy to think about the difference between our expectations and the actual reality of the class. I’ve taken other, lecture-based classes with undergrads, and it’s a completely different experience – I actually think the age difference and experience gaps are more noticeable when the two groups are not interacting as much, and I definitely preferred this class to the others (and not just because one of them was Management Science)! This class has definitely been a great way to round out the BC experience.

  8. Like a lot of the commenters here, I definitely agree that the blend of graduate and undergraduate students made this a really unique class experience. I’ve taken other classes with mixed year/degree levels (mainly through the History Department), but the format of those courses – mostly traditional lecture, with some occasional debates on the readings – did not facilitate any kind of cross-program discussion or enable any us to understand the variety of experiences/insights in the room. That this class was almost entirely discussion-based and largely built around student-generated content really allowed those differences to shine through and become an important part of both the course itself and the insights/perspectives that I have ultimately come away with. Great post!

  9. masonpeterman · ·

    Couldn’t agree more with your posts, while I do find Professor Kane has interesting and insightful points, it was refreshing to have open discussion where everybody could bring their perspective to the table. The presentations and twitter discussion really allowed us to cover a ton of different topics. I thought the best part was that all content we covered was not only relevant but new and current. We got exposed to things going on in so many industries and having graduate students who already have work experience was a good way to see how technology is being applied in aspects of the industries they have knowledge about. I really liked the mix of grad and undergrad students and thought it brought about really good discussion. This was a great post, and I really liked your reflection on quotes from your first blog post! Nice job it was great having you in the class and I really enjoyed your work!

  10. Great wrap-up. In hindsight, it looks like your first post was pretty prescient! I mentioned this in another comment, but given the connection to Game of Thrones, I feel the need to reiterate this takeaway from the class: We know nothing. But it’s better to know what we don’t know then to not know what we don’t know (there’s a name for that: ignorance). Thrones jokes aside, I thought this post was a really good summation of my major takeaways for the class. Good stuff!

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