This past semester has been a whirlwind to say the least. Between work, classes and trying to figure out what my life is going to look like post-grad (yikes), I feel like the past few months have absolutely flown by. I wouldn’t say I had an easy workload by any means. Due to how my schedule worked out, all my classes for this final semester needed to count towards one of my concentrations or my minor. Not exactly the relaxing senior spring that most of my friends had planned. I needed one final marketing elective to fulfill my degree requirement, and this class came highly recommended. I didn’t know what to expect or what I was getting myself into when I signed up, but it has definitely been unlike any other class I have ever experienced. While I was figuring out how I wanted to format this final blog post, I thought it could be interesting to reflect on a few quotes of myself from the first blog of the semester. I also got through this class without ever using a GIF, so naturally I thought I should throw in a couple (GoT themed of course). So here are a few main points I made that I thought stood out and what I think about them now:
- Regarding in-class discussions: “While undergrads might be more inclined to be social media savvy, the graduate students have a greater awareness of how the emerging technologies can be applied in a business setting. It’s one thing to learn how certain technologies work, but creating a connection to real-world usage is a characteristic I believe many other classes lack.”
I definitely agree that the mix of grads and undergrads provided for a lively and in-depth discussion every week . It allowed for a wide range of different ages, backgrounds, and work experiences to mingle in a way that I never thought possible in a classroom setting. One Twitter discussion could bounce from Amazon taking over the world to Uber for planes to copyright laws within ten minutes. I still think the undergrads might be more social media savvy (no offense to the grad students out there), but both the grads and undergrads were way more experienced in emerging technology than I had expected.
Unlike most college courses, the real-world connections aren’t just a forced part of the class structure. They form the entire foundation of the class structure. This class would not have the same effect if it was two and a half hours of lecture on a new technology every week. If that was the case, I honestly might have dropped it after week one. This is the first time I have taken a course where the in-class portion is entirely based on discussion. And surprisingly I loved it. I thought it might get boring or be awkward, but since we were never really restricted to what we could talk about, every week was fun and entertaining.
2. Regarding the the most important things I will learn based on the syllabus: “One of the main points I expect to discuss in class is the importance of learning to work together with AI and machines.”
We did discuss the importance of working together with AI and machines, but I learned so much more than that. Honestly, I think I learned the most from the presentations which, again, surprised me. I’ve been in a few classes where I’ve had to give presentations in 7 minutes or less. Each one has ended in disaster. Either people run out of time or there is so much information crammed into a powerpoint that I don’t even know what I am supposed to be focused on. This surprisingly only happened once or twice throughout the semester. With topics ranging from YouTube Influencers to Fortnite to sharks, I learned way more about digital business in this class than I have over my past four years at BC. Most important thing I learned: Technology impacts every industry and aspect of our society, sometimes in very weird/niche ways. It’s important to learn about new technologies, but more importantly, to learn how new and old technologies can be used to create new business models.
3. “In a world that is becoming increasingly dependent on technology, I felt that this class would give me a good foundation for understanding new innovations in tech and digital business.”
Again, this ended up being true. It did give me a good foundation for understanding the major innovations that are currently interrupting our society. It also taught me that if you don’t keep up with how technology is changing, you’re going to get passed up FAST.
All in all, this was one of the most thought-provoking classes I’ve taken at BC. I’m excited to take what I have learned in this class and find a way to apply it to the real world. I’m glad I didn’t drop this course after week one. And with that being said: