Author Archives: colemapd

The New Age of Personalized Advertisements

The world of online advertising is rapidly changing on a daily basis. Companies are getting better and better at marketing the right products to the right consumers. Companies use customer data in order to best serve them. It’s a lot easier to deliver advertisements based off of analyzing one’s browsing history. Companies have so much […]

End of Semester Reflection

Going into Social Media for Management class, I felt like I had a good sense of what social media was all about. I had significant exposure to Facebook, Twitter, Instagram, and Snapchat. For the most part, I used each platform to engage with and check on school friends. I would follow my favorite sports blogs […]

Facebook’s 3 big News Feed plans

The growth of Facebook over the past couple years has been truly amazing. There are over 1.4 billion monthly active Facebook users and 890 million of which log onto Facebook daily. Combined, this body of users generates 4.5 billion likes per day. For publishers on Facebook, these numbers are very appealing. Publishers are constantly sharing […] takes Fitness and Health social

Last summer, I worked as an intern for a social media startup called Fitmoo. The reason I wanted to share this topic is because the company publically launched on March 16, 2015. Fitmoo is a fitness social media platform that works to strengthen the bond of communities for health and fitness enthusiasts. Fitmoo sees itself […]

The Negative Side of Twitter in the Sports World

The sports world is fixed on the activity of star athletes. Team and individual success is closely scrutinized in this day and age. With that being said, there is a lot of pressure placed on athletes all over the world. The level of competition is rising at an exponential rate as is the media coverage […]

Social Media and Tracking Current Events

Before there was Facebook or Twitter, I wasn’t in tune with current events. I struggled to find interesting reading material that grabbed my attention. As social media emerged, I was instantly hooked with the simple features of each platform. With Facebook, I spent hours scrolling through my newsfeed and checking in on my friends. If […]

Initial reactions to social media

Twitter: My first experience with twitter was very confusing. I created my first account in high school and had no idea what to post. I decided to follow a wide range of athletes and other celebrities to see what they were posting. After a week of reading posts, I was still clueless to what relevant […]