Author Archives: Jackson Rettig

The Internal Conflict I Have with Social Media

Wow. I can’t believe how quick this class and semester have passed. It feels like yesterday when I wrote my first blog post, listened to fellow classmates’ first presentations, and made my first (and forever classic) #IS6621 Z tweet. Throughout this semester, I have been amazed at how much I have learned. Without an actual […]

Earth Day + Social Media: What is the Best Way to Effect Change?

April 22, 1970 – that’s when it all began. After the 1969 Santa Barbara Oil Spill, the third largest oil spill in U.S. waters, Wisconsin senator Gaylord Nelson realized he had the power to effect change. Inspired by students’ anti-war demonstrations of the day, he desired to combine that energy with a public consciousness about […]

Levi’s Stadium and the 49ers: Leveraging Technology and Social Media

After years in the historic Candlestick Park (which housed the Giants, 49ers, and even the Beatles’ final concert), a new stadium was needed for the San Francisco 49ers. Forty-five miles from San Francisco proper, Santa Clara was the town selected to house the new Levi’s Stadium. Located in the heart of Silicon Valley, architects wanted […]

Serena Williams and Indian Wells Reunite: 14 Years in the Making

Indian Wells, one of the premier-level tennis tournaments on the professional circuit, has always brought nightmares for Serena Williams. In 2001, at the age of 19, Williams took the court for the Championship match against Kim Clijsters. Upon entering the court, Williams and her family received an overwhelming amount of “boos” and jeers, especially from […]

Who Knew Hollywood Could Teach Us Lessons On Social Media?

It’s amazing once you get a group of influential, creative, and (well…almost always) outspoken group of people together for an event in the heart of Los Angeles. You get the Oscars. At this year’s 87th annual event, the world’s biggest celebrities came together and set the social media scene afire. Most of the time, the […]

From Stranger to Success: How “Likes” Have Created Unrealized Careers

Megan, a Texas high school student, scrolls through her Vine feed on a summer afternoon. Ben, a young trendy businessman, is headed to work on the Subway, checking that morning’s newest pics on Instagram. You, after a terrible day at school, head to YouTube, searching for a pick-me-up. What do you and these people have […]

How Social Media Brings People Together ( – and +)

Social Media. Wow, what a loaded term. From email to AIM, MySpace to Facebook, Twitter to Instagram, and everything in between, this crazy world of multimedia has changed the way we interact with one another. It seems like yesterday when some of my middle school friends would sneak their phones into class to IM each other […]