Author Archives: ngandia

My Social Media Journey: Final Thoughts

On my first blog post I described my 2005 encounter with social media, the strong role it grew to have during my formative years and my questions for how it would affect business as we know it. In keeping with that line of thought, I have broken down the lessons I’ve learned throughout the semester […]

Should Brands Have Stood with France?

On Friday evening, when my phone started to buzz, I could not believe what my eyes were seeing. More hatred, suffering, fear and loss… and in a country that many of us consider to be close to home.  One that many of us have visited and that we quickly fell in love with; one we […]

The Live Mobile Streaming Wars: Who Will Win – Periscope or Meerkat?

As promised during my in-class presentation on Periscope last week, today’s blog post will cover the key differences between the two most prominent live mobile streaming apps – Periscope and Meerkat. I’ll also share my predictions on who I think is best positioned to win and I’d love to hear yours. The social media world […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part III)

On Part II of this series, I discussed how companies can conduct a quick, yet thorough SEO audit of their brand(s) to understand whether their website has the content, structure and standing to attract desired target audience. This post will focus on the third lever to generate strong consumer engagement – brand communities. Specifically, on how […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part II)

On Part I of this series, I began to discuss how companies can conduct a quick, yet thorough digital audit for their brand(s) – arguably the first step a manager should take prior to creating or adjusting the brands’ digital strategy. This post will focus on optimization, the second of the four key drivers (shown […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part I)

As I mentioned towards the end of my last post, my questions on how social/digital media is impacting businesses and brands motivated to take this course. Since I’d love to engage in these discussions with you all I’ve decided to dedicate most of my blog posts to these questions and topics. The first topic I’ve […]

My Social Media Journey: Then and Now (but not BuzzFeed Style)

I still remember when I received the invitation to join “Thefacebook” on April 1, 2005 and my wonder and awe as I discovered a world of “Facebook stalking,” imagining what my college experience would look like, and being able to re-connect with friends that had already moved away from Puerto Rico (where I grew up). […]