Author Archives: olandeem

Vimeo’s Brand Creative Fund: A Win-Win-Win for Digital Content Marketing

Last year, niche video-hosting site Vimeo launched its Brand Creative Fund, aiming to become the primary platform for brands looking to tell their stories through creative content. Through a consultative approach to brand partnerships, Vimeo staff collaborate with brands to conceive their content and marketing messages before connecting them with creatives from the Vimeo community. […]

My End-of-Course Playlist: Key Insights from ISYS6621

            For my concluding blog post, I have reviewed the topics and material we addressed throughout the semester in ISYS6621, deriving some key lessons and takeaways about social media that have resonated with me. In my first post, I discussed my initial thoughts about the positives and negatives of social media according to my experience […]

The Most Loveable Brand on Social Media

There are two men in my life whom I can always count on, who have not once let me down—and their names are Ben and Jerry. For as long as I can remember, I have had an unusually strong passion and reverence for Ben & Jerry’s ice cream, so much so that it has become […]

Vimeo’s Brand Creative Fund: A Win-Win-Win for Digital Content Marketing

Last year, niche video-hosting site Vimeo launched its Brand Creative Fund, aiming to become the primary platform for brands looking to tell their stories through creative content. Through a consultative approach to brand partnerships, Vimeo staff collaborate with brands to conceive their content and marketing messages before connecting them with creatives from the Vimeo community. […]

The B(r)and That’s Doing Social Media So Right.

One of my favorite bands, Jukebox the Ghost, has consistently caught my attention with its social media presence. With a new album release on its way, JTG has avidly populated fans’ Facebook, Twitter, and Instagram feeds with promotional content. I could not help but notice the distinctive voice that the band employs across all of […]

Lessons Learned from Ballerinas on Social Media

Having trained in classical ballet from the age of three until I left for college, I have developed a deep fondness and respect for the elegance, athleticism, passion and discipline involved in the art of dance. As such, I can’t help but take note when ballet dancers appear on social media. The rise of social […]

My Decade with Social Media

As I pursue a degree and (hopefully) a career in marketing amid this digital age of readily available information, constant connectedness, and exponential content sharing, I cannot ignore the ubiquity that social media has achieved. As print media becomes obsolete, businesses are increasingly pursuing digital means for marketing purposes, and social media provides an enormous […]