Author Archives: O'Neil413

Social Media Influencers: Friends or Foes?

Influencers, who are they? What are they? Are they my friends? Are they marketers? Truth is the term social media influencer is a rather fluid term. Influencers can be almost anyone on social media with a significant following that posts pictures representing a brand in exchange for free items from that brand or monetary compensation. So […]

Foreword: ISYS6621

Initial Expectations for Emerging Technologies and Digital Business After the inaugural meeting of ISYS6621 in the posh Stokes 195S, I look forward to a semester of innovative debate as we drill deeper into the synergies between technology and business. Outlined below are some of my personal expectations for this class that I feel will challenge […]