Category Instagram

Modernization in the Passenger Aviation Industry

Gone are the days of travel agents, fancy meals, and cigarettes at 35,000ft. The highly debated Aviation Industry has experienced several growing pains, while pushing the boundaries of digital transformation for the last century. In 2019 pre-pandemic times, this behemoth global market was estimated at over $800 billion in annual revenue with over 4.5 billion […]

Mobile Wallets, Are You Finally Ready?

Before you start reading this fantastic blog, I have one question for you: Do you use a regular wallet or a mobile wallet? Maybe after this article, you will reconsider. Believe it or not, paying for things with your phone is not a new concept. I was amazed to find out that in 1997 Coca […]

Slide into my DM’s

The topic for this blog came about because of a joke going around my office the past couple of weeks. For the past six months, I’ve been planning the annual Graduate Student Ball that just occurred the first weekend of April. While discussing who was bringing what date, I kept telling everyone I was bringing […]

flat tummy tea-ns

A couple of weeks ago I watched “Eighth Grade” (trailer below), which captured the utter anxiety and insecurity that middle school is ripe with. What really gave me anxiety though was just how much social media plays a huge part in amplifying these, so much so that after the film ended I thanked the fates […]

Brands & Influencers: How they help each other make $$$

Last week, Amazon launched a Social Media Influencer program. The program will allow the influencers to earn fees for purchases that were made through their social media accounts and posts. Amazon will also assign a custom URL for the customers who would want to shop a certain influencer’s feed. Unlike the existing Amazon Affiliates program […]

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

10 Critical Spring Break Hacks

For those of you who hate February, much like I do, partially because of the miserable 4:30PM-sunset-snow-hail-storm weather and partially because of the existence of Single Awareness Day, I have good news for you: the tragic month is almost over. Now I have even better news for you: March is upon us. Everyone knows what […]

Four Reasons to Embrace the Hacker Way

Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]

10 reasons why you’re flat out broke

Ever wonder how social media influences your spending habits? Back in the day, if I wanted to save some dough for the weekend, I’d make sure to stay put in my room and that would be enough to prevent any shopping transactions. But how is it possible that we’re prompted to consume so much more now, […]

Coffee, Watches & Kylie Jenner: Building a Brand with Social Media

I am fascinated by brands who get Social Media right. I might not be a customer or a frequent customer yet, but I still follow them – they make my insta feed look pretty and their funny (punny?) tweets make me smile – and I am sure I am not alone in this. What fascinates […]

October 31, 2009: My Last Day of Freedom

  November 1, 2009 was the day I got a Facebook. I am fairly certain I was the last person on the planet to get a Facebook as my parents were highly against a site that would release information about myself to the internet. Quite frankly, I am grateful it took them so long to allow […]

Final Thoughts

When I first signed up for the Social Media and Digital Business course, my own interaction and definition of Social Media was surface level. In my own life, Social Media was defined by sites such as Instagram, Facebook, and Snapchat as a way to include others in our lives and vice versa. However, over the […]

This Is It

I always feel that the semesters fly by.  Who would of thought that my Fall Semester of my Senior year at BC was quickly coming to a close.  As I have a job lined up following graduation this is truly bittersweet.  I have one semester left starting in January before I have to truly enter […]

Black Friday ?!

Ever since I was a little girl I remember hearing the hubbub surrounding Black Friday Shopping and all the discounts and sales that come with it.  My dad always had to work and my mom would have us sleep at my Grandma’s house so she could go out with my Aunt to try and get […]

Death of the Daily Vlog

I was rummaging through the dark corners of the Internet trying to find content for this week’s blog post (as we all do), and I stumbled on some devastating news. Casey Neistat, a Youtube vlogger I followed since I was about 17, is ending his daily vlog. Just in case you’ve never heard of Casey, […]