Facebook’s Safety Check: Newfound Global Responsibility

I had intended to blog about the rise of email newsletters like ‘the Skimm’ and ‘Lenny Letter’ and counteract Phil Simon’s (author of “Message Not Received”) claim that “email is killing us.” It was Friday, late afternoon, and I was reading current articles and blogs on the triumphant return of the email newsletter, when #Paris started […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

Paris Terror Attacks and Social Media Reaction

Last night, a series of coordinated attacks began shortly after 9 pm with gunfire from a restaurant in the Bastille area of Paris. By now, at least 127 people have been killed in this ISIS terror attacks on Pairs as French president, Francois Hollande, says. People all over the world are shocked by this malignant […]

How Companies Can Stop Making Their Emails Dreadful

As Professor Kane said in our first lecture, the email Reply All button was the original social media. Most of the time, we open emails from companies for a coupon code or a particularly clever subject line. However, emails can also be used to surprise and engage fans with a longer message than social media […]

Pumpkin spice & everything nice: branding lessons from @TheRealPSL.

It’s finally October – and you know what that means… fall foliage, hoodies, and the ever classic fall drink: the pumpkin spice latte (PSL). The PSL has become a symbol of American culture and a celebration of the beginning of fall… and Starbucks is capitalizing on it by transforming the seasonal beverage into a lifestyle […]